Penelope Cruz plays hooker with a heart of gold Woody Allen’s ‘To Rome with Love’

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  June 14: Actress Penelope Cruz attends the premiere of "To Rome With Love" at Regal Cinemas L.A. LIVE in Los Angeles. (AP)
• Greta Gerwig, Penelope Cruz, Alison Pill and writer/director Woody Allen attend the premiere of "To Rome With Love." (AP)

The presence of Penelope Cruz in Woody Allen’s new flick “To Rome With Love” is sure to steam up cinemas, as the Oscar-winning actress is playing a high-class hooker in an extremely tight and extremely short red dress.

Her approach going into the movie? To make prostitution seem something of a desirable career.

“That is really how I looked this character … She is very professional, she looks at this job with dignity, and she wants to be the best at it. She is convinced she is helping people, and is really necessary for society,” Cruz told FOX411’s Pop Tarts column at the film’s premiere at the L.A. Film Festival on Thursday.

PHOTOS: Click here for more Penelope and other celeb photos.

Mena Suvari and the magical mystery dress

Mena Suvari in her little black dress at the Beverly Hills Hotel's 100th anniversary bash on Saturday night.

One look at Mena Suvari in that little black dress at the Beverly Hills Hotel's 100th-anniversary party Saturday was simply not enough.

That night's event was supporting the Motion Picture & Television Fund and the American Comedy Fund, but what in the world was supporting the top of Suvari's frock? 

The Maria Lucia Hohan dress, which retails for about $630 at Monday's exchange rate, was the brainchild of stylist Taylor Jacobson, according to Suvari's Twitter feed. (Jacobson is familiar to early fans of "The Rachel Zoe Project," where she did two seasons as a styling assistan. But she's much happier now.)